A 360° approach is about taking an informed and holistic view of the entire customer journey – from discovery, all the way through to purchase, with an informed and data-led action plan designed to move this process along as smoothly as possible. No more internal politics or varying ways of working across departments. Instead, there is total alignment with the customer, who is front-and-center of every process, so you can deliver uniform answers to questions like: Where’s the best place to find your customers? How is best to engage them? And what actions can be taken to convert and delight them?
The enhanced level of data at our fingertips means we can make this vision a reality. We can create a timed series of marketing actions – based on real data – and then roll out this plan in a calculated way across the media channels that are preferred by our customers. This is all done with the express intent of moving customers and prospects throughout their customer journey, to achieve measurable business outcomes. Below are the 4 factors we implement in your 360 degree marketing strategy, they are:
- Develop the marketing strategy necessary to grow your business
- Understand the sales and marketing process in the digital age
- Increase your ability to segment customers based on their unique needs
- Discover the reasons why many businesses never reach their full potential