Marketing Strategy

A 360° approach is about taking an informed and holistic view of the entire customer journey – from discovery, all the way through to purchase, with an informed and data-led action plan designed to move this process along as smoothly as possible. No more internal politics or varying ways of working across departments. Instead, there is total alignment with the customer, who is front-and-center of every process, so you can deliver uniform answers to questions like: Where’s the best place to find your customers? How is best to engage them? And what actions can be taken to convert and delight them?

The enhanced level of data at our fingertips means we can make this vision a reality. We can create a timed series of marketing actions – based on real data – and then roll out this plan in a calculated way across the media channels that are preferred by our customers. This is all done with the express intent of moving customers and prospects throughout their customer journey, to achieve measurable business outcomes. Below are the 4 factors we implement in your 360 degree marketing strategy, they are:

• Develop the marketing strategy necessary to grow your business
• Understand the sales and marketing process in the digital age
• Increase your ability to segment customers based on their unique needs
• Discover the reasons why many businesses never reach their full potential

Demographic Segmentation:

Demographic segmentation divides the market into smaller categories based on demographic factors, such as age, gender and income. Instead of reaching an entire market, a brand uses this method to focus resources into a defined group within that market.
Dividing the market into smaller segments, each with a common variable, allows companies to use their time and resources more efficiently. They can better understand the prospective market, and use advertising personalization to ensure the needs of the targeted group are fulfilled. Demographic segmentation helps you with:

• Building long-lasting customer relationships
• Improve your products and services
• Optimize your marketing strategies

Demographic Segmentation variables:

1. Age: Age is the most basic variable of them all, albeit the most important because consumer preferences continually change with age. Almost all marketing campaigns target age-specific audiences.
2. Gender: Men and women generally have different likes, dislikes, needs, and thought processes. For instance, few men apply makeup, and most women don’t wear boxers. Also, women typically do most of the household grocery shopping and are more likely than men to donate to charitable causes. These are all key factors to consider when creating a campaign.
3. Income and occupation: Income targeting lets you measure the buying power of your audience. When you know the income range of consumers, you can usually find data to support how people spend money on both the higher and lower end of the spectrum.
4. Ethnicity and Religion: With the tremendous increase in international business and global advertising, brings an increase in segmentation based on ethnicity, race, nationality, and religion. These groups have many individual cultures that come with conflicting interests, preferences, attitudes, and beliefs. This could impact both their response to marketing and their buying habits.
5. Family Structure: Family makeup can be extremely useful in segmentation because when a family’s dynamic changes, its needs and desires often do too. This strongly affects their buying habits and your sales process.