RESEARCH is the foundation, STRATEGY is the result

When it comes to do a research or to make an important business decision or implement a strategic plan, companies often turn to a toolbox of resources to help determine the best possible course of action. One of the most important tools in this box is the market analysis – an assessment that incorporates both quantitative and qualitative data in order to paint a clear picture of the tangible and intangible factors at play in an industry.

We are experienced research company who understand how to conduct a market research & analysis so that it is both comprehensive and concise, answering a range of questions, including (but not limited to):

What is the market size?
Who is the target customer?
What is the competitor environment?
Is the market growing or contracting?
What are potential disruptors?

Market analysis is not always one-size-fits-all, and the type that will best suit your business’ needs will depend on your budget and strategic goals. Here are a few key examples of the kinds of high-quality market analysis you can find below:

Market Forecasting

A market forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. The global economy is changing like never before. Regional fluctuations in one part of the world are affecting the economy in an altogether different geo-political region of the world. In such times of ever-increasing economic complexity, it has become difficult to simultaneously track fluctuating market trends and analyze their impact on one’s business as a whole.

We provide you with latest forecasts and market growth analysis that would enable you to circumvent the effects of changing market trends. Our analysts gather data from a number of reliable sources and crunch numbers to come up with accurate market insights and growth trends in a limited time period. These insights and forecasts would help you strategize according to the need of the hour and make crucial business decisions to minimize your risks.

Strategic Growth Analysis

The Strategic Growth Analysis can tell you how aligned your leadership team is, and your business is performing to, the 7 Keys to Growth. Successful growth strategies are the product of engineering, marketing, leadership, design, and product management.

A growth strategy is a plan of action that allows you to achieve a higher level of market share than you currently have. Contrary to popular belief, a growth strategy is not necessarily focused on short-term earnings—growth strategies can be long-term, too. In short, there’s no plugin for growth. To increase your product’s user base and activation rate, your company will need to be methodical and tailor the strategies you read about to your unique product, problem, and target audience.

There are typically 4 types of strategies that roll up into a growth strategy:

Market Development Strategy
Competitive Strategy
Market penetration Strategy
Diversification Strategy

Industrial Analysis

Industry analysis is a tool that facilitates a company’s understanding of its position relative to other companies that produce similar products or services. Understanding the forces at work in the overall industry is an important component of effective strategic planning. Industry analysis enables small business owners to identify the threats and opportunities facing their businesses, and to focus their resources on developing unique capabilities that could lead to a competitive advantage.

These reports are extensive and wide in scope, offering a broad look at an industry. Reports like these offer not only top line growth rates, but forecasts based on market segmentation and market share by top products and competitors. These studies account for disruptions, regulatory shifts, consumer trends, and other factors that are expected to impact an industry over the forecast period and beyond.

Techno-Commercial Feasibility Study

For any dream or new idea or a concept to become reality; two most important factors are technical feasibility and commercial viability. As Techno-commercial experts, we value Commercial Awareness as our top-most priority. For every scheme suggested, we evaluate it thoroughly and apply established industrial criteria to study various options, and rank them as a part of our screening exercise.

Some of the factors to be considered are raw-material availability, cost of raw-material, location suitability, competition, environmental impact, external environment (Govt. stability, earthquake prone area, flooding etc.), labour cost, labour relationship, known unknown, and also challenging sessions to find out any unknown etc.

We provide Techno-commercial feasibility study & reports for sectors like; Real-estate, Hospitality, FMCG, Manufacturing Industries, etc.

Comprehensive Product Research and Market Research

When off-the-shelf research isn’t available to meet a business’ specific needs, clients can commission custom market research & product research reports that are tailored to the company’s exact requirements. These reports provide enhanced insights on decisions and initiatives such as strategic planning, new product development, geographic market expansion, mergers and acquisitions, competitive intelligence, and much more.

Product research helps you refine product design and features before committing to expensive product development costs. Regular product testing and market research can drive innovation over time, keeping you one step ahead of the competition. Product testing is not just about behind-the-scenes R&D. It’s about making sure your product is developed in a way that meets the needs of your customers. Product research lets you understand what customers really want, allowing you to tailor your product offering to meet demand and giving you a real competitive edge.

Financial Assessment and Analysis

Financial analysis is used to evaluate economic trends, set financial policy, build long-term plans for business activity, and identify projects or companies for investment. This is done through the synthesis of financial numbers and data. Our financial analyst will thoroughly examine company’s financial statements—the income statement, balance sheet, and cash flow statement. Financial analysis can be conducted in both corporate finance and investment finance mark-ups.

In investment finance, our analyst conducts an analysis for investment purposes. Analysts will either conduct a top-down or bottom-up investment approach. A top-down approach first looks for macroeconomic opportunities, such as high-performing sectors, and then drills down to find the best companies within that sector. A bottom-up approach, on the other hand, will be of a specific company and conducts similar ratio analysis to the ones used in corporate financial analysis, looking at past performance and expected future performance as investment indicators.

Revenue Streams and Revenue Model Designing

Revenue Streams are the various sources from which a business earns money from the sale of goods or the provision of services. The types of revenue that a business records on its accounts depend on the types of activities carried out by the business. Generally speaking, the revenue accounts of retail businesses are more diverse, as compared to businesses that provide services.

Revenue streams categorize the earnings a business generates from certain pricing mechanisms and channels. To describe it simply, a revenue stream can take the form of one of these revenue models:

Transaction based revenue
Service Revenue
Project Revenue
Recurring Revenue

A revenue model is a conceptual structure that states and explains the revenue earning strategy of the business. It includes the product and/or service of value, the revenue generation techniques, the revenue sources, and the target consumer of the product offered.