Business Expansion Strategy
Expansion Parameters
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AGeographical
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BFinance / Funding
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CTechnology
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DTraction / Transaction
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EProducts Enhancement
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FBrand Acquisition
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GOperational Assistance

Geographical
Climate - One of the most important factors in development is geography, where the country is in the world, and climate. Location - Secondly, geographical location plays a part in access to markets. All the great empires have been based around trade routes, and these are almost always maritime. Resources - Thirdly, every country has been dealt a hand in natural resources. It takes infrastructure to capitalise on these, but some places have a distinct advantage over others. Stability - Finally, environmental stability can be a factor in development. Some countries are more stable than others.

Finance / Funding
Financing expansion can take many forms. You can use your own money, borrow from friends and family, use internally generated funds, approach equity investors or tap banks and other lenders. The sources for funding growth are generally the same sources you may have used to start your business. In many cases, you'll go back to the same sources to pay for expanding your company.

Technological Business Expansion
Technology permeates the internal and external environments of a business and can transform a business into a success or failure. Technology is a broad term that refers to the means by which we can adapt to our environment, control our environment, and even change it. We break your business technology down into two broad categories: products and processes. Technological products are meant for consumer consumption, while technological processes are a means to make and improve products and services.

Traction / Transaction
Business traction refers to the progress of a start-up company and the momentum it gains as the business grows. When traction is lacking, sales dry up and the customer base dwindles, regardless of the effort put into the enterprise. A business transaction is an event involving an interchange of goods, money or services between two or more parties.

Product Enhancement
Innovation is a continual process and value addition to the product at regular intervals is essential for a product to retain its competitive edge and grow in the market. This may involve enhancing, modifying or updating the software/product to reflect market needs. Our superior documentation ensures that the knowledge is well managed for future references. Our approach to Product Enhancement follows a well-defined methodology which is essential if you are opting for funding.

Brand Acquisition
Growth through acquisition is one of the strategies for diversification and market positioning. Practiced by successful companies at all levels, growth through acquisition helps in securing more market share, man force and revenue. A tool of market consolidation, it offers the acquiring company a chance to consolidate its hold and keep market dominance. An important principle of market economy, growth through acquisition not only propels a company to a major position, but also earns rich dividend for shareholders of the acquired company.

Operational Assistance for Business Expansion
All businesses share a measure of complexity. The activities of a company can never be said to be a simple and smooth ride from point A to point B; activities should rather be regarded as an intricate web of processes. These processes fall under the collective term ‘business operations, ‘and as such, these can differ from company to company. We provide an overview and provide oversight in regards to the organization’s activity, which is essential for pre as well as post funding.
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