“We reached out to ParsBEM Consultants Private Limited for their expertise and help in planning our new project. We brought a big bag of dreams and ideas and they were able to help us process them all and come up with a solid business plan to make those dreams a reality, and one that would be profitable.”

    – Owners of the restaurant (6 Successfully running outlets in Pune & Mumbai since 2017)

    Client challenges

    Evaluate and enter potential new markets using data-driven decision making:

    Getting enough capital to open wide range of company operated restaurants
    Finding the right suppliers and underestimating the Competition – to rave about the taste and quality of your food.
    Putting together the perfect menu with respect to current trends, seasonal favourites & tongue flickering recipes’

    More about problem

    It is no surprise to learn that owning a restaurant comes with its fair share of responsibilities that require you to be on your feet. And although it may seem like a dream come true eventually, a restaurant owner initially has to go through several months of constant designing, overlooking and perfecting every little detail that comes hand-in-hand with the project. Often there’s an issue of time constraint that keeps a restaurant owner preoccupied with intricacies. Whether it is sourcing the right ingredients, obtaining too many licences, finalizing a space within your budget to interviewing the right staff – restaurateurs have to consider everything beginning from a pin to piano before taking the right foot forward.

    Opening a restaurant isn’t for the faint of heart. It takes a great business plan, patience, a superb menu, and a bit of luck. With more than 60% of restaurants failing within the first year, and 80% failing in the first five years, you want to stay on top of everything you need to know to be successful.

    Our solution

    Use agent-based modeling and artificial intelligence techniques to analyze data,
    evaluate scenarios and find winning strategies:

    Conducted five-step evaluation of the market and all its key variables
    Implementation process of the strategy and the business plan developed for running the restaurant business
    Raised a capital & investment of 5.6Cr to open up 3 restaurants in 2 cities with minimum ROI

    More about solutions

    ParsBEM Consultants Private Limited gave assistance to the fast growing restaurant chain to refine the brand’s overall positioning, conduct menu engineering of the current menu, develop new innovative menu item concepts that were a fit to their brand positioning, conduct quantitative consumer research including a TURF analysis to validate the menu and new menu concepts and then develop the new products identified in the research.

    The owners initially approached us about opening a market in a suburban location, focusing on Italian favourites and carry out / retail. After working through several financial models, we recommended that they pursue two opportunities at Pune (Baner & JM Road). The new plan was considerably more ambitious than the market idea but profit modelling proved it to be a significantly better investment.

    From there we were engaged to develop the food and beverage menus which considered recipes, costing, station load and through-put. Limited space; multi-concepts from one kitchen; enormous volume swings; speed of service and competitive advantage all had to be considered when creating the offering.

    “Our dream was our desire, today, our desire is to dream”. We had a doubt that will ParsBEM would be able to take care of Matrix’s Market research and strategic planning for multiple countries? But, only in the time span of 60 days we got a clear clarity of where and what areas we should target in. As we are located in Germany, we never hoped for a better vision about other countries. We appreciate it, Mr. Dharia, grow more! You will surely have our back.
    Onkar Kalwade
    Goa’n Culture is very different. People come to visit Goa but they never follow our culture. We never thought we would merge with a company for any of the marketing services. But, working with you guys, it was magnificent! What an attitude, what a diversity, what an urge for innovations, I never saw any of the promotional and branding partners in Goa. We are really happy to work with you! Goa is life for us, you made it worth for living, to my clients and customers.
    Devsurabhi Yaduvanshi
    It has been great working with ParsBEM, the designs and ambiance for my cafetaurant, literally pulled enormous amount of customers over at my place. I have made my decisions to open up same themed cafetaurants with your help for branding and interiors. I have not seen any companies who provide almost every service under one roof. I feel like TCL is the going to become the king of cafetaurants soon!
    Bhushan Waghmare
    Owner (Proprietor)
    It is indeed our pleasure to be your channel partners. Our technology and your innovations for branding, we do make a good team. “Sky is the limit for us”
    Sanjay Deshpande
    “You help us to serve better food to our customers”. It is very difficult to start a restaurant, as everyone have the same doubt whether it will run feasibly or not. For us, there was literally no doubt to care about branding and promotions. You seriously showed us that, “we deserve better”.
    Sachin D.
    “Better Service starts here”. We are explaining this with very simple words, as I found out that our company was just a company before, today, it is a brand. We hope you will continue the same till we become the top real-estate developers in India.
    Amol Pataskar
    Managing Director

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