Case-Study of a Pune-Mumbai based Company Operated Restaurant Chain

It is no surprise to learn that owning a restaurant comes with its fair share of responsibilities that require you to be on your feet. And although it may seem like a dream come true eventually, a restaurant owner initially has to go through several months of constant designing, overlooking and perfecting every little detail that comes hand-in-hand with the project. Often there’s an issue of time constraint that keeps a restaurant owner preoccupied with intricacies. Whether it is sourcing the right ingredients, obtaining too many licences, finalizing a space within your budget to interviewing the right staff – restaurateurs have to consider everything beginning from a pin to piano before taking the right foot forward.

Opening a restaurant isn’t for the faint of heart. It takes a great business plan, patience, a superb menu, and a bit of luck. With more than 60% of restaurants failing within the first year, and 80% failing in the first five years, you want to stay on top of everything you need to know to be successful.

ParsBEM Consultants Private Limited gave assistance to the fast growing restaurant chain to refine the brand’s overall positioning, conduct menu engineering of the current menu, develop new innovative menu item concepts that were a fit to their brand positioning, conduct quantitative consumer research including a TURF analysis to validate the menu and new menu concepts and then develop the new products identified in the research.

The owners initially approached us about opening a market in a suburban location, focusing on Italian favourites and carry out / retail. After working through several financial models, we recommended that they pursue two opportunities at Pune (Baner & JM Road). The new plan was considerably more ambitious than the market idea but profit modelling proved it to be a significantly better investment.